Words, Styled by Jo

Written well. Drawn better. Told together.

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What I Do —

Words, Styled by Jo is a creative studio in Lakeland, Florida that specializes in custom illustration with written content for fashion, wellness, and luxury lifestyle businesses who know the most powerful stories don't choose but embrace both the verbal and the visual.

I write copy that converts and draw illustrations that stop the scroll. Ten-plus years in luxury retail taught me what moves people to buy. Five years in marketing taught me how to say it. And self-taught illustration skills mean your brand gets both without splitting the budget between two people who've never spoken.

One cohesive vision. Two crafts. Zero generic.

Meet Jo.

View my Portfolio

Services

Newsletter Curation & Strategy

Your subscribers let you into their inbox. Don't waste the invite. Jo writes newsletters, welcome sequences, and campaigns that build trust and community.

Longform Editorial Content

Substack, blog posts, white papers, thought pieces — the long game is back. Jo researches, writes, and edits content that builds trust, drives SEO, and makes your brand the one people actually read and resonate with.

Brand Illustration

Stock photos are so everyone. Hand-drawn in Procreate, Jo creates original illustrations that bring your brand's personality to life across your site, packaging, socials, and merch.

Animated Illustration

Static is fine. Moving is unforgettable. Using Procreate Dreams, Jo animates original illustrations that bring warmth, personality, and kinetic motion to your brand’s storytelling.

Work With Jo
A minimalist desk setup with a person writing in a notebook, glasses, a glass of water, a small vase with an orange flower, and two small vases, one on a round tray, on a light wooden table.

The Creative Process

  • Two people sitting at a beige table, one using a laptop and the other writing in a notebook, with a glass of water, a vase with calla lilies, and decorative books and vase in the background.

    01

    The Conversation Tell me everything. Your brand, your goals, the copy that's been sitting in your drafts for three months. I'm listening & taking copious notes.

  • A person is flipping through a fabric swatch book on a wooden table. The table also has various textured stone samples, a small terracotta dish, and a wooden plate.

    02

    The Blueprint Before a single word is written or a line is drawn, we align on direction, vision, and outcomes.

  • Two people shaking hands, one dressed in a striped shirt and black pants, the other in a white t-shirt and beige pants, against a plain background.

    03

    The Work I write, draw, and refine. You get drafts to review. We go back and forth until it feels exactly right.

  • Aerial view of a river delta with multiple winding channels and dark mountainous terrain surrounding it.

    04

    The Delivery Final files in your hands, on time, ready to go live.

Clients

A collage of logos from various skincare and beauty brands, including CANON RANCH, AVEDA, JEAN DOUCHE, BOLDEN, Flora, RYLS, NUX, DERMAQUEST, Bella Belle USA, CHRISTY GOLDMAN, and others.

Client Reviews

A pink rosebud with green stems and leaves forming the shape of a heart.

"Before working with Jo, we were sending tons of emails into the void. She came in, reworked our entire welcome sequence, and after a month, people were opening our newsletters. Within a few months, we begin to see 25% more traffic to our site. All thanks to Jo!”

—Chinelo C., Co-Founder of Bolden USA

Hand-drawn illustration of three spring flowers: a pink rose, a blue cornflower, and a white coneflower, with green leaves.

"We had beautiful product photos but flat copy. Jo fixed that. She rewrote our entire product catalog and made each description feel like a story without losing the specifics that actually matter to a buyer. We saw a noticeable lift in add-to-carts within the first quarter. She really knows how to make each word matter.”

—Katie D., CEO of NUX Active

Stylized illustration of two flowers, one pink and one white, in a minimalistic style with black outlines and a black background.

“We needed our event collateral — invites, table stationery, swag packaging to feel as considered as the event itself. Jo delivered illustrations that made every touch point look intentional. Guests noticed, which made us proud."

—Jerome B.