Words, Styled by Jo
Words, Styled by Jo
Words, Styled by Jo is a creative studio in Lakeland, Florida specializing in custom illustration and written storytelling for brands who know the best stories are told with pictures and prose.
Meet Jo.
I write copy that converts and create illustrations that captivate. Two creative disciplines; one cohesive vision. A total of 15 years in luxury retail and marketing taught me what moves people; a decade of art self-study mastered how it looks.
Services
Email Newsletters with Illustrated Elements
Your subscribers let you into their inbox. Don't waste the invite. Jo writes newsletters, welcome sequences, and campaigns that build trust and community.
Longform Editorial Writing with Illustrated Elements
Substack, blog posts, white papers, thought pieces — the long game is back. Jo researches, writes, and edits content that builds trust, drives SEO, and makes your brand the one people actually read and resonate with.
Organic Social Media Content Creation & Management
Basic communication yields basic results. But you’re not basic, you’re a baddie. Your socials should reflect that. Jo strategizes, creates, schedules, posts, and speaks with your audience.
Brand Illustration
Stock photos are so everyone. Hand-drawn in Procreate, Jo creates original illustrations that bring your brand's personality to life across your site, packaging, socials, and merch.
The Creative Process
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![Illustration of a bouquet | Words, Styled By Jo]()
01
The Conversation Tell me everything. Your brand, your goals, the copy that's been sitting in your drafts for three months. I'm listening & taking copious notes.
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![A person is flipping through a fabric swatch book on a wooden table. The table also has various textured stone samples, a small terracotta dish, and a wooden plate.]()
02
The Blueprint Before a single word is written or a line is drawn, we align on direction, vision, and outcomes.
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![Illustrated bunch of flowers | Words, Styled by Jo]()
03
The Work I write, draw, and refine. You get drafts to review. We go back and forth until it feels exactly right.
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![Aerial view of a river delta with multiple winding channels and dark mountainous terrain surrounding it.]()
04
The Delivery Final files in your hands, on time, ready to go live.
Client Reviews
"We had beautiful product photos but flat copy. Jo fixed that. She rewrote our entire product catalog and made each description feel like a story without losing the specifics that actually matter to a buyer.”
—Katie D., CEO of NUX Active
"Before working with Jo, we were sending tons of emails into the void. She came in, reworked our entire welcome sequence, and after a month, people were opening our newsletters. Within a few months, we begin to see 25% more traffic to our site.”
—Chinelo C., Co-Founder of Bolden USA
Clients
Your brand presence is a present to the world. Let’s make sure it’s wrapped beautifully.