Words, Styled by Jo
Written well. Drawn better. Told together.
Words, Styled by Jo is a creative studio in Lakeland, Florida that specializes in custom illustration with written content for fashion, wellness, and luxury lifestyle businesses who know the most powerful stories don't choose but embrace both the verbal and the visual.
What We’re About
Most brands have to choose — great copy or great visuals. Words, Styled by Jo does both, in-house, by the same hand. One creative partnership that handles both so your brand finally looks and sounds in sync.
Meet Jo.
I write copy that converts and draw illustrations that stop the scroll. Ten-plus years in luxury retail taught me what moves people to buy. Five years in marketing taught me how to say it. And self-taught illustration skills mean your brand gets both without splitting the budget between two people who've never spoken.
One cohesive vision. Two crafts. Zero generic.
Services
Newsletter Curation & Strategy
Your subscribers let you into their inbox. Don't waste the invite. Jo writes newsletters, welcome sequences, and campaigns that build trust and community.
Longform Editorial Content
Substack, blog posts, white papers, thought pieces — the long game is back. Jo researches, writes, and edits content that builds trust, drives SEO, and makes your brand the one people actually read and resonate with.
Brand Illustration
Stock photos are so everyone. Hand-drawn in Procreate, Jo creates original illustrations that bring your brand's personality to life across your site, packaging, socials, and merch.
Animated Illustration
Static is fine. Moving is unforgettable. Using Procreate Dreams, Jo animates original illustrations that bring warmth, personality, and kinetic motion to your brand’s storytelling.
The Creative Process
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01
The Conversation Tell me everything. Your brand, your goals, the copy that's been sitting in your drafts for three months. I'm listening & taking copious notes.
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02
The Blueprint Before a single word is written or a line is drawn, we align on direction, vision, and outcomes.
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03
The Work I write, draw, and refine. You get drafts to review. We go back and forth until it feels exactly right.
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04
The Delivery Final files in your hands, on time, ready to go live.
Clients
Client Reviews
"Before working with Jo, we were sending tons of emails into the void. She came in, reworked our entire welcome sequence, and after a month, people were opening our newsletters. Within a few months, we begin to see 25% more traffic to our site. All thanks to Jo!”
—Chinelo C., Co-Founder of Bolden USA
"We had beautiful product photos but flat copy. Jo fixed that. She rewrote our entire product catalog and made each description feel like a story without losing the specifics that actually matter to a buyer. We saw a noticeable lift in add-to-carts within the first quarter. She really knows how to make each word matter.”
—Katie D., CEO of NUX Active
“We needed our event collateral — invites, table stationery, swag packaging to feel as considered as the event itself. Jo delivered illustrations that made every touch point look intentional. Guests noticed, which made us proud."
—Jerome B.
