I don’t know if you heard but blogs are back. Yes, spread the word (pun intended). Think Substack, white papers, evergreen think pieces, and blog posts. That means your brand needs consistent content on the ins, outs, and in-betweens of what makes your product or service so special. Longform content is the "white tee and jeans" of your brand ID. It conveys authority and authenticity through storytelling.

Perfect For:

The founder who has plenty to say and no time to sit down and say it. Brands that want to be taken seriously in their industry but keep putting off the blog, the Substack, the white paper that would actually get them there. Anyone who's ever opened a blank document, typed a title, and closed the laptop.

The Result:

Content that positions you as the authority in the room — not just another brand with an opinion. The kind of writing that gets cited, shared, and bookmarked by exactly the people you want in your corner.

Your subscribers are your brand's best friends. They've given you a key to their place—their inbox. Don't be a lame guest. Bring wine. And by "wine", I mean an enjoyable newsletter experience.

Perfect For:

Brands who have been meaning to start a newsletter since 2021. Founders with a list they've never emailed because they don't know what to say. Businesses that send emails when they have something to sell and nothing in between — and wonder why no one's buying.

The Result:

An inbox presence your subscribers actually look forward to — because it gives before it asks. You stop dreading send day, and your audience stops treating your emails like background noise.

Your feed is a first impression and it might be doing your brand a quiet disservice. Jo writes, plans, and manages social content rooted in your voice and vibe.

Perfect For:

Founders who have a stunning product and a neglected grid. Brands that post in burst and ghost their audience for weeks on end. Founders who have added prompts into AI and got oodles of content that sounded like the equivalent of an old shirt. Sure, it still fits, but it’s dingy, worn, and not-so-chic.

The Result:

A social presence that’s a present to your audience. Cohesive, on-brand, and working for you even on days when you’re busy doing other things to run your internet empire.

The best stories hands down include pictures. Just because we’re adults doesn’t mean the joy of a great illustration doesn’t resonate. You’ve used stock photos before. Even booked pricey photo shoots, but everyone does that. Let’s color outside the lines this time.

Perfect For:

Brands who are tired of looking like everyone else on the mood board. Founders who've cycled through stock photo subscriptions and still can't find images that actually feel like them. Anyone who's noticed that Dior and Hermes consistently use illustrations in their marketing and thought, “I’d like that for my brand.”

The Result:

A visual identity that's unmistakably yours. Original illustrations that travel across your site, your packaging, your socials, and even your merch.