I don’t know if you heard but blogs are back. Yes, spread the word (pun intended). Think Substack, white papers, evergreen think pieces, and blog posts. That means your brand needs consistent content on the ins, outs, and in-betweens of what makes your product or service so special. Longform content is the "white tee and jeans" of your brand ID. It conveys authority and authenticity through storytelling.

Perfect For:

The founder who has plenty to say and no time to sit down and say it. Brands that want to be taken seriously in their industry but keep putting off the blog, the Substack, the white paper that would actually get them there. Anyone who's ever opened a blank document, typed a title, and closed the laptop.

The Result:

Content that positions you as the authority in the room — not just another brand with an opinion. The kind of writing that gets cited, shared, and bookmarked by exactly the people you want in your corner.

Your subscribers are your brand's best friends. They've given you a key to their place—their inbox. Don't be a lame guest. Bring wine. And by "wine", I mean an enjoyable newsletter experience.

Perfect For:

Brands who have been meaning to start a newsletter since 2021. Founders with a list they've never emailed because they don't know what to say. Businesses that send emails when they have something to sell and nothing in between — and wonder why no one's buying.

The Result:

An inbox presence your subscribers actually look forward to — because it gives before it asks. You stop dreading send day, and your audience stops treating your emails like background noise.

Your feed is a first impression and it might be doing your brand a quiet disservice. Jo writes, plans, and manages social content rooted in your voice and vibe.

Perfect For:

Founders who have a stunning product and a neglected grid. Brands that post in burst and ghost their audience for weeks on end. Founders who have added prompts into AI and got oodles of content that sounded like the equivalent of an old shirt. Sure, it still fits, but it’s dingy, worn, and not-so-chic.

The Result:

A social presence that’s a present to your audience. Cohesive, on-brand, and working for you even on days when you’re busy doing other things to run your internet empire.

Nothing’s more depressing than falling in love with a product, going to the brand’s website to find outdated script, typos, and blocks of copy that no one’s reading.

Jo writes website copy that sounds like your brand at its very best — clear, compelling, and unmistakably you. Starting with an audit, she deep-dives head first, maps every page to your ideal client's journey, and crafts copy that does the one thing every website needs to do: make the right person feel like they've found exactly what they've been looking for.

Perfect For:

Founders who have been meaning to fix their website copy since the day they launched. Anyone who's ever sent a potential client to their site and immediately regretted it.

The Result:

A website that works as hard as you do. Every page earns its place, every word moves the reader one step closer to booking, buying, or reaching out. You stop apologizing for your site and start sending people there on purpose.

Stock imagery is fine. So are costly photo shoots. But you’ve done in the past (and so has EVERY. OTHER. BRAND.) It’s time to draw outside the box.

Choose a single custom piece to complement an editorial article or commission a full Brand Asset Library: 10 original motifs that become the visual signature of everything your brand touches.

Perfect For:

Brands with beautiful products and visuals that don't quite match the level of what they're selling. Anyone who’s noticed the fashion houses like Dior and Hermès leaning on illustrations and thought, I wish my brand looked like that. (Spoiler Alert: It can!)

The Result:

A visual identity that's completely, unmistakably yours. The kind that makes people stop mid-scroll, screenshot your packaging, and recognize your content before they even see your name. Art that doesn't get dated. It only gets more iconic.

Some things can’t wait for a retainer timeline. You have a launch coming. A rebrand in motion. A brand voice that’s been collecting dust. The VIP Day is for the founder who needs it.

You get Jo’s full, undivided creative attention for one intensive day. No juggling, no waiting in queue. Just deep, focused work across every channel your brand lives on.

What’s Included:

Phase 1 : Pre-VIP Day Strategy Session (1 week before)

Before we get into the work, we get aligned. A 60-minute deep-dive strategy call where we map your brand voice, content goals, website copy direction, and the full scope of the day. You’ll complete a brand questionnaire in advance so we arrive prepared and hit the ground running.

Phase 2 : The VIP Day (your dedicated day)

This is the day your brand gets the full treatment. Jo works exclusively in your world from morning through end of business. Here’s what gets done:

Website Copy

Homepage, About, and one additional page of your choice — written, refined, and ready to hand off to your web designer or drop directly into your CMS. This is the copy that does the heavy lifting: it introduces your brand, builds trust, and converts browsers into buyers.

Email Batch

3 newsletters or a 3-part welcome sequence written and scheduled in Klaviyo. You’ll leave the day with an inbox presence that’s active, intentional, and working for you before your next cup of coffee.

Social Media Batch

9 social media posts (captions, hooks, and platform-specific copy) for Instagram and one additional platform of your choice. Scheduled and ready to post so your grid doesn’t go quiet while you’re busy doing everything else.

Phase 3: Delivery (within 48 hours of your VIP Day)

All website copy delivered as a polished Google Doc, formatted and ready for your team. Email sequences scheduled directly in Klaviyo. Social posts scheduled in your preferred platform. Within 48 hours of your VIP Day, everything is in motion — no lingering to-do list, no half-finished drafts sitting in a folder. Done, delivered, and live.

Also Included:

A Brand Tone of Voice Reference Guide: A comprehensive breakdown of your brand’s tone of voice, vocabulary, phrases to use, and phrases to avoid. Yours to keep and hand off to any future writer, VA, or team member who touches your content.

Perfect For:

Founders at launch, are rebranding, or finally getting the brand presence they’ve been putting off. Brands who need to move fast without sacrificing quality.

The Result:

In one focused day, your website says the right things, your inbox has something to send, and your feed has something to post.