You've got a brand worth talking about. I'm the one who'll make sure the words do it justice.

I'm Jonell, your luxury copywriter, illustrator, and brand strategist. My background spans 10+ years on the sales floor and in leadership roles at brands like David Yurman, Bloomingdale's, BCBG Max Azria, and Vince., followed by a BA in Creative Writing and five years working as a copywriter for startups and companies in the health, wellness, beauty, fashion, and luxury hospitality spaces who’ve leaned on me for more than words. They trusted me to craft the story and impression of their world.

The culmination of luxury sales knowledge, writing acumen, illustrated artistry, and marketing strategy is where I live. And it's what I bring to every brand I partner with.

Away from the keyboard, I'm a fashion illustrator and a boy mom fueled by espresso. My days start with prayer and house music in the kitchen, which, if you think about it, is the perfect combination of intention and joy. The best stories come from that place.