Words, Styled by Jo
Words, Styled by Jo
Words, Styled by Jo is a creative studio in Lakeland, Florida specializing in written storytelling and custom, hand-drawn illustrations for brands who refuse to sound and look like everyone else.
Meet Jo.
I write copy that converts the curious into loyal clientele. Ten years in luxury retail taught me what moves & motivates discerning people. A BA in Creative Writing taught me how to write the words that matter.
Services
Email Newsletters
Your subscribers let you into their inbox. Don't waste the invite. Jo writes newsletters, welcome sequences, and campaigns that build trust and community.
Longform Editorial Writing
Substack, blog posts, white papers, thought pieces — the long game is back. Jo researches, writes, and edits content that builds trust, drives SEO, and makes your brand the one people actually read and resonate with.
Website Copy
Your website is working even when you’re not. It’s the first handshake, the first impression, the thing a potential client reads at 11 PM before deciding whether to reach out or close the tab. Jo audits your current site, finds strengths and opportunities for stronger communication and ensures all metadata leads back to home base.
Organic Social Media Content Creation & Management
Basic communication yields basic results. But you’re not basic, you’re extraordinary. Your socials should reflect that. Jo strategizes, creates, schedules, posts, and speaks with your audience.
Brand Illustrations
There’s a reason brands like Dior and Hermès don’t look like everyone else. They invested in a visual language that’s entirely, exclusively theirs. And in a world where AI-generated visuals are everywhere, hand-drawn illustration is the most powerful way to speak to your people.
Jo’s illustrations are drawn to make your brand feel like something worth remembering.
Ps. I drew all the illustrations featured globally on this website.
The Creative Process
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![Illustration of a bouquet | Words, Styled By Jo]()
01
The Conversation Tell me everything. Your brand, your goals, the copy that's been sitting in your drafts for three months. I'm listening & taking copious notes.
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![A person is flipping through a fabric swatch book on a wooden table. The table also has various textured stone samples, a small terracotta dish, and a wooden plate.]()
02
The Blueprint Before a single word is written, we align on direction, vision, and outcomes.
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![Illustrated bunch of flowers | Words, Styled by Jo]()
03
The Work I research, write, and refine. You get drafts to review. We revise and tweak until it feels right.
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![Aerial view of a river delta with multiple winding channels and dark mountainous terrain surrounding it.]()
04
The Delivery Final files in your hands, on time, ready to go live.
Client Reviews
"Before working with Jo, we were sending tons of emails into the void. She came in, reworked our entire welcome sequence, and after a month, people were opening our newsletters. Within a few months, we begin to see 25% more traffic to our site.”
—Chinelo C., Co-Founder of Bolden USA
"We had beautiful product photos but flat copy. Jo fixed that. She rewrote our entire product catalog and made each description feel like a story without losing the specifics that actually matter to a buyer.”
—Katie D., CEO of NUX Active
Clients
Your brand presence is a present to the world. Let’s make sure it’s wrapped beautifully.