Brand: Studyus.co Private Tutoring
Scope: To design a suite of spot illustrations and marketing stickers for studyus.co, built for the sweet spot where academic meets cool. The five pieces were crafted to speak fluently to two distinct audiences at once: middle schoolers ages 11–14 who want to feel seen, and the millennial parents choosing a tutor who gets their kid. Every illustration was drawn to signal that this isn't your average tutoring service.
Illustrated Brand Assets for Words, Styled by Jo
Scope: A suite of custom, hand-drawn illustrations for wordsstyledbyjo.com designed to extend Jo's playful brand voice into the visual experience. Rooted in botanical, paper and letter, and tech motifs, the illustrations build a cohesive visual world that signals Jo's core belief that great writing, strong online presence, and brand growth are most powerful in union. Together, they serve as storytelling anchors across the site, giving personality and context to her creative services while communicating that every offering is crafted with intention, originality, and care.
Private Commission:
Event Invitation
Scope: A chic, nautical-themed menu for a 30th birthday brunch designed to feel celebratory and elevated without taking itself too seriously. Custom hand-drawn line art and an original cursive font worked together to give the menu a personal, artisanal quality, ensuring the design felt as special and intentional as the occasion itself.
Artist Portfolio
Jo specializes in fashion illustration and draws using digital and traditional tools. Visit jonellmelville.com to view the full artist portfolio.
