Brand: Ayda Active
Scope: I served as Lead Copywriter for PrettySocial PR, to craft social media copy for Ayda Active, a celebrity-founded women's athleisure brand, with one goal in mind: turn casual Instagram scrollers into a community. Every caption was written to spark engagement, deepen brand awareness, and give the brand a voice as bold and dynamic as the women it was built for.
Brand: Jean Dousset
Scope: Craft social media copy for Jean Dousset that captured the quiet luxury and intention behind the brand. Each caption was written to showcase a multifaceted collection of natural and lab-created diamond jewelry — weaving together the brand's commitment to legacy, contemporary elegance, and sustainable craftsmanship into copy as considered and refined as the pieces themselves.
