Brand: Studyus.co Private Tutoring
Scope: Build a contemporary website for studyus.co, a private online ELA tutoring and book club service targeting both middle schoolers and their millennial parents. Design direction: playful illustration, a youthful-yet-sophisticated palette, and intentional copy that spotlights the founder's expertise, teaching philosophy, and care for the craft. Every decision was made to build trust and authority while keeping the experience client-centered.
Brand: NUX Active
Scope: Craft product descriptions for Nux Active's women's activewear line that balance playful storytelling with clear, informative copy. The goal: bring each piece to life through personality-driven narrative while ensuring every description communicates key features and benefits — giving the consumer both the emotional pull and the practical detail they need to confidently make a purchase.
